Whether you are just beginning to identify your target market or seeking information on expanding your existing market, this workshop is perfect for you. Conducting market research will help you identify not only your customers but also your competition. Knowing the market and industry you operate in is a key element when planning your business’s growth.
By attending this workshop, you'll learn to
·determine target markets,
·obtain market share data,
·retrieve industry overviews,
·locate market research reports.
Prerequisites:
Business Basics recommended but not required
Instructor:
TJ Costello – Director of Economic Development, Greater Austin-San Antonio Corridor Council
In his work with local, national, and international organizations, Mr. Costello has earned a reputation as an expert in the fields of market research, economic analysis, and facilitation. In his role as an economic expert he has produced market research reports for a number of small and start-up businesses.
Class offered as a part of BiGAUSTIN's Women's Business Center, the center is funded in part through a cooperative agreement with the U.S. Small Business Administration.
