Whether you are just beginning to identify your target market or seeking information on expanding your existing market, this workshop is perfect for you. Conducting market research will help you identify not only your customers but also your competition. Knowing the market and industry you operate in is a key element when planning your business’s growth.
By attending this workshop, you'll learn to
·determine target markets,
·obtain market share data,
·retrieve industry overviews,
·locate market research reports.
Prerequisites:
Business Basics recommended but not required
Instructor:
TJ Costello – Economist - Texas Comptroller of Public Accounts, Local Government Assistance and Economic Analysis Division
In his work with local, national, and international organizations, Mr. Costello has earned a reputation as an expert in the fields of market research, economic analysis, and facilitation. As an Economist with the State Comptroller’s Office he analyzes and interprets the economic impact of business trends and local economies. Previously as the Chief Economist at Box Free Thinking in Austin, he has produced market research reports for small and start-up businesses helping them understand their customers and better access new markets.
Class offered as a part of BiGAUSTIN's Women's Business Center, the center is funded in part through a cooperative agreement with the U.S. Small Business Administration.
